Company Description
As part of its environmental commitment, Daimler developed a roadmap for sustainable mobility with a three-point emphasis: further improving the conventional drive systems, developing hybrid concepts and enhancing fuel efficiency, as well as zero-emission driving with battery-powered or fuel cell vehicles.
CEO: Dr. Dieter Zetsche; Revenues: $142.86 Billion (2010); Employees: 261,718 (2010)
Statements on Climate Change Dieter Zetsche
Climate Change Targets C 2 emissions by 30 percent compared with 2007 in its new European passenger fleet by 2016. It also seeks to reduce the fuel consumption by heavy-duty commercial vehicles by an average 20 percent per ton-kilometer by 2020 compared to the base year of 2005. Overall, Daimler has set a Group-wide target of reducing CO2 emissions from its production activities by 20 percent by 2015 from 2007 values.
Climate and Energy Strategies
Relevant Links: Daimler Company Web Site , Daimler Sustainability Web Site , Daimler Sustainability Report
short description:
Daimler is a leading supplier of premium automobiles and the world’s largest manufacturer of heavy and medium trucks.
Energy Efficiency Initiatives
Success Stories Summary:
During the second half of 2009, the project “e-mobility Berlin” will begin in the German capital. This world's largest field test with electric cars goes a step further: For the first time ever, the combination of vehicle technology and infrastructure will be tested. Daimler is contributing a fleet of over 100 electric cars. In addition to the latest generation of the smart electric drive, electric cars from Mercedes-Benz will also be used. Both vehicles are equipped with the latest lithium-ion battery technology. As a project partner in this pioneering initiative, the power company RWE AG is providing 500 charging points. Daimler has received the F-Cell Award for innovative use of fuel cell technology in the Mercedes-Benz Citaro FuelCELL Hybrid urban bus. The innovation award established by the state of Baden-Württemberg honors application-oriented developments related to fuel cells. The exceptional feature of the Mercedes-Benz Citaro FuelCELL Hybrid is its outstanding environmental friendliness – the bus emits absolutely no pollutants while in motion, and it’s also virtually silent, making it ideal for use in highly congested inner cities and metropolitan areas. The Mercedes-Benz Citaro FuelCELL Hybrid was developed within the framework of Daimler’s global commercial vehicle initiative “Shaping Future Transportation.” The aim of this initiative is to use clean, efficient drive systems along with alternative fuels to realize zero-emission commercial vehicles for tomorrow’s transportation needs. The Shaping Future Transportation initiative includes using resources sparingly and reducing emissions of every kind while at the same time guaranteeing maximum traffic safety. Good reasons for rediscovering city driving can now be found literally on every corner in Ulm. Daimler sees to it with car2go – its new mobility concept that makes driving a car as easy as using a mobile phone. Following the successful completion of the internal pilot phase, car2go with a fleet of 200 smart fortwo cdi is available from now on to all registered residents and visitors to Ulm – every day, around the clock, and at low rates. From Ulm, car2go goes straight to the international level, to the USA: Daimler launched a pilot program in Austin, Texas for city employees in November 2009 and made the fleet of 200 smart fortwos available to the public in May 2010. Car2go was the recipient of the 2010 Clean Air Excellence Award.
Internal Operations summary:
Since 2007, Daimler has been working toward continual reduction of specific CO2 emissions from production operations, to result in 20 percent lower emissions in 2015 as compared to 2007.
Products & Services summary:
Daimler has been working on continually reducing fuel consumption and emissions leading up to zero-emission driving with battery-electric and fuel cell vehicles. As of 2007, Daimler has began rolling out at least one vehicle per year in the large-volume series (S-, C-, E-, A/B- and M-Class, and smart) with CO2 emissions significantly lower than those of the respective predecessor model. Reductions are to total at least 8 percent for the small-car segment (smart, A/B-Class), and at least 15 percent for the mid- and upper-range segments. Daimler introduced BlueTEC technology in the first Mercedes-Benz passenger car model in the U.S. in the fall of 2006, and in Europe in 2008 to reduce nitrogen oxide emissions. In 2009 Daimler introduced the 2010 Mercedes-Benz S 400 HYBRID, the first-ever series produced hybrid passenger vehicle to use lithium-ion battery technology. Daimler will continue to introduce at least one hybrid passenger vehicle each year.
Supply Chain summary:
Daimler applies high recycling standards to suppliers, selecting materials and components from suppliers that are as environmentally compatible as possible. The same principles apply to procurement as to all other business units: Daimler activities are based on the group-wide principles and standards of sustainability. These in turn are derived from our core values of passion, respect, integrity, and discipline. The great challenge for us in procurement is to ensure that these principles and standards are also put into practice along the supplier chain. We have therefore made it our business to take on this challenge in cooperation with our suppliers. For example, in Germany Daimler has a policy of placing orders with workshops for disabled people, and we are also working with our suppliers to develop new plant technologies and materials that will reduce emissions in the vehicle production process. An example at the international level is the successful cooperation of Brazilian suppliers with Daimler’s plant in São Bernardo do Campo in a joint environmental protection program that involves recycling pallets and processing oil.
